All Pakistan Music Conference (APMC), Karachi, a not-for-profit registered under the Societies Act 1860, came into existence to give a much needed boost to the traditional arts in our society. APMC, Karachi, takes on this mantle because of the belief that the Arts are not only integral to the collective expression of a people but are also mainstays of social cohesion in a society.
At APMC, Karachi we view our work as not mere entertainment, but as a critical catalyst for the benefit and development of our society, its relevance even greater in today’s fractured times. Through our free and open events we also hope to break the social barriers in our city and provide it with a culture of music our generations can be proud.
APMC-Karachi was setup with a vision to preserve and revive the classical arts of music and dance in Karachi. By mending the very fabric of these classical traditions, in a region that has been immersed in culture and the arts for over 400 years, APMC-Karachi aspires to achieve the following core objectives:
Working on both ends of producing ‘supply‘ and creating ‘demand’, APMC has created platforms to regularly showcase stalwarts and senior practitioners, as well as young upcoming performers, while the newly formed NauTarang platform, under its aegis, hosts students of traditional performing arts. Other than working for better recognition and exposure for our traditional practitioners, through release of material, as well as, finding new platforms through its links with local & international cultural organizations, APMC, Karachi has partnered with and involved various local community groups, including academic institutions to increase outreach -cutting across ethnic, socio-economic, generational divides.